Our story
Before kôld BRUE,we started Spain’s firstcoffee rave in Barcelona.
The idea was simple. Daytime instead of late nights. Coffee instead of alcohol. A workout before the party instead of a hangover after it.
It grew into the biggest coffee rave in the country, but what mattered more was what it represented.
Our generation was changing the way it wanted to live. We still wanted energy, community, music and fun. We just did not want all of it to come at the expense of how we felt the next day. Health was no longer something separate from social life. It was becoming part of it.
We were living the same shift ourselves. Protein, creatine and collagen were already part of our routines because we believed in their benefits. But the way they were consumed still felt stuck in another era. Tubs in the kitchen. Scoops. Shakers. Another routine to remember.
Meanwhile, there was one thing we never had to remind ourselves to have: coffee. That was the moment kôld BRUE made sense. If coffee was already part of the morning, why build another habit around supplements? Why not put both into one product people actually wanted to drink?
So we created kôld BRUE. A proper oat milk coffee with protein, creatine and collagen built in. Not a supplement disguised as coffee. Coffee designed for the way our generation is starting to live.
And the best part is that we did not build it alone. Our coffee loving community built it with us. We brought early versions of kôld BRUE to our raves, let people taste them, listened to what they liked and what they did not, and kept improving the product until the final version had the approval of the same people we were creating it for.
That mattered to us. kôld BRUE was not created in a boardroom and then pushed onto a market. It grew out of a community that was already living the lifestyle behind the brand.
And we had
the backgrounds to build it properly.
Between us, we bring experience in food manufacturing, brand marketing at P&G and investment banking, together with what we learned from creating Spain’s biggest coffee rave. We understand the product. We understand the brand. And we understand the cultural shift behind both. kôld BRUE came from all three.
